late 13c., intice, from Old French enticier "to stir up (fire), to excite, incite," which is of uncertain origin, perhaps from Vulgar Latin *intitiare "set on fire," from Latin in- "in" (see in-(2)) + titio (genitive titionis) "firebrand," which is of uncertain origin. Meaning "to allure, attract" is from c.1300. Related: Enticed; enticing; enticingly.